The CELLFiE Experience

A male doctor in glasses holding a pill bottle, talking to a woman and a young boy in a medical office decorated with plants and shelves.

Every CELLFiE visit is unique because every child is unique.

Children and families are welcomed into the laboratory where they experience the science behind their diagnosis in a safe, supportive and age-appropriate environment.

A step-by-step infographic outlining a healthcare program. It includes six steps: 1) Meet Your Laboratory Team with icons of healthcare professionals; 2) See Your Own Cells with a microscope illustration; 3) Understand Disease with an open book and blood drop icon; 4) Connect Symptoms to Science with a clipboard and heart rate icon; 5) Explore the Laboratory with lab equipment illustration; 6) Leave Empowered with a person icon with raised arms and a heart.
A middle-aged man with gray hair smiling outdoors, wearing a blue and white checkered shirt, with green trees and bokeh light effects in the background.

Meet Our Founder

Dr. David Conrad

Dr. David Conrad is a hematopathologist with Nova Scotia Health and IWK Health Centre in Halifax, Nova Scotia, and a Professor in the Department of Pathology at Dalhousie University. His clinical practice focuses on the diagnosis of blood and bone marrow disorders through laboratory medicine, microscopy and genetic diagnostics.

Inspired by a young patient's desire to better understand leukemia, Dr. Conrad founded The CELLFiE Project to help children and families see, understand and engage with the science behind their diagnosis.

Today he leads a multidisciplinary initiative combining pathology, education, research and digital media to improve health literacy and advance patient-centred pathology around the world.

Opening the laboratory door—one patient, one family, and one story at a time.

Growing Beyond Leukemia

Originally developed for children with leukemia, The CELLFiE Project now includes educational programming for children with lymphoma, sickle cell disease, solid tumours, Youth in Care and children living with needle phobia, with continued expansion into additional patient populations planned.

We'd Love to Hear From You

Whether you're a family interested in learning more, a healthcare professional looking to collaborate, or a researcher interested in patient-centred pathology, we'd be happy to connect.